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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

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 : Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

List Price: $40.00
Amazon.com's Price: $26.40
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Binding: Paperback
Dewey Decimal Number: 006.7
EAN: 9780321344755
Edition: 2nd
ISBN: 0321344758
Label: New Riders Press
Manufacturer: New Riders Press
Number Of Items: 1
Number Of Pages: 216
Publication Date: August 28, 2005
Publisher: New Riders Press
Studio: New Riders Press




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Editorial Review:

Amazon.com Review:
Usability design is one of the most important--yet often least attractive--tasks for a Web developer. In Don't Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples.

The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages--we scan them" and "We don't figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.

Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach.

This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert's ability to judge Web design. You'll never form a first impression of a site in the same way again. --Stephen W. Plain

Topics covered:
  • User patterns
  • Designing for scanning
  • Wise use of copy
  • Navigation design
  • Home page layout
  • Usability testing


Product Description:
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!
  • Usability as common courtesy -- Why people really leave Web sites
  • Web Accessibility, CSS, and you -- Making sites usable and accessible
  • Help! My boss wants me to ______. -- Surviving executive design whims

"I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards






Customer Reviews
Average Rating:  out of 5 stars

Rating: 4 out of 5 stars - Common Sense
The title says it all.

Read this book before designing your Web site!

Steve looks at web page design from the point of view of the consumer. If your pages are easy to use and make sense to the average user, people are likely to stick around. If they do, you are more likely to influence them to buy and recommend you to others. He is interested in lowering your bounce rate and increasing the time people spend on your site.

Your site does not have to be the most beautiful, but it has to be easy to navigate and functional. It also has to make sense. Don't frustrate your customers.

He talks about usability testing as an early practice to find out how your site is coming along. Before investing too much effort creating a site that the development team loves, make sure consumers will love it also and be able to navigate it.
He is not interested in SEO per se in his thinking. A search engine will be able to find you and rank you if your ... Read More



Rating: 5 out of 5 stars - Just buy it already!
The book presents the best case studies on what to do - and what not to do - in terms of what elements are should be provided for a potential visitor to trust your site.

It's not paint by the numbers but the author lays out examples of best practices. You just don't read a lot of words of overblown hyperbole or - worst yet - tech jargon that would make your eyes glaze over. It's simple, to the point and short(something the author prides himself on).

If you really want to make the sale, build your community or simply keep someone interested in your site for more than a few seconds, GET THIS BOOK NOW!

Sorry to scream at you but this book is really worth your time and money.



Rating: 5 out of 5 stars - One step closer to making usability a household name in software development
I recently had a chance to participate in several usability studies of a software product we're developing, done on a much bigger budget than what Steve Krug is talking about in his book. I can vouch that the advice he gives about usability testing makes perfect sense. That's only a part of this book though, and not the best one at that.

The meat of this book is the approach to usability that makes it less of a "personal opinion of the highest ranking stakeholders on the project" and more of a "predictable practice with verifiable results" kind of thing. After reading this book you will have a chance not to judge usability by a vote or by a developer who was asked to build a feature.

One thing the book doesn't do is make the case that usability is important, with any significant evidence for or against. You'll have to make this choice and find support for following up on this choice by yourself.

One last thing: I happen not to like most of the suggestions ... Read More



Rating: 5 out of 5 stars - A must-have for web people
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Rating: 5 out of 5 stars - Fantastic UX Read!
This book is a fantastic read regarding user interface/user experience best-practices. The sub-title really says it all, 'A common sense approach to web usability'. The book is exactly that! I recommend this to anyone who works in the web or technical arena as the reminders that this book brings up are genius in their simplicity and ease of execution. Nothing rocket-science here, just a disciplined, realistic, straight-forward look at making sure your designs are clear and easy to understand.




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